The world's largest marketing companies, such as Deloitte Digital and Mayple, are trusted solutions for e-commerce brands looking to scale. Mayple's marketers, also known as The Mayplers, are carefully vetted based on their past performance data and provide total accountability with constant monitoring and strategic recommendations. Marketing is a complex field, and few companies truly understand it. Apple (AAPL) is the only technology company that stands out for its marketing efforts.
They define the next big thing and create elements of change in existing markets before people know what they want. Apple doesn't use focus groups or research; they are their own focus group. They control their channel and message better than any other company in the world, as evidenced by their iconic 1984 Super Bowl, Think Different and iPod silhouette advertising campaigns. Samsung is another example of a company that has grown steadily to become one of the leading consumer electronics brands.
They used to have annual strategy sessions where all their top executives could spend time with the best competitive products they faced. Red Bull is an Austrian company that does a great job with global marketing that many Americans assume is a local brand. They organize extreme sports events around the world, from the Red Bull Grand Prix in Indianapolis to the Red Bull Air Race in the UK and the Red Bull Soapbox Race in Jordan. Their packaging also plays a role in its global appeal.
Airbnb has grown to more than 150,000 listings in more than 34,000 cities around the world. Their video campaign titled “Made Possible by Hosts” has been viewed by more than 3 million people around the world. Dunkin Donuts has more than 3,200 stores in 36 countries outside the U. S., offering unique flavors like dried pork donuts and seaweed in China, Grapefruit Coolata in Korea, Mango Chocolate Donut in Lebanon and Dunclairs in Russia.
Domino's has also prioritized menu innovation as a means to increase international interest and awareness. Rezdy is an Australia-based booking software designed to make online bookings easy for both tourists and agents worldwide. They emphasize the internationalization capabilities of their tool by offering customization options for time zone, language and currency. The World Wildlife Fund takes a literal approach to global marketing by having hundreds of offices around the world with localized objectives for each region.
They promote their Earth Hour initiative every year, a voluntary global event in which participants turn off the lights for an hour to demonstrate how easy it can be to fight climate change.
